Amazon SEO Services
Providing Amazon Listing Optimization to Increase Your Online Sales
Take Advantage of Amazon's Growing
Online Marketplace
As an e-commerce retailer with Amazon presence, achieving top product rankings in Amazon's search results is essential. Similar to Google SEO for your website, Amazon SEO is crucial for your target audience to find you among millions of products on your target category. To rise above competitors, improved listing for Amazon SEO is critical. They must include product-based keywords that reflect consumer search intent, so it's easier for customers to find you.
The benefits of SEO on Amazon are many, including ranking for premium buying positions on the online marketplace giant. At MarkovWeb, we provide Amazon SEO services that enable brands to increase sales in a cost-efficient and sustainable way.
Amazon SEO Services
From Seller to Optimization, Our Suite of SEO Analytics Helps Entrepreneurs
When you connect with Thrive as Amazon Marketing Agency, to manage and optimize your Amazon listings, you can expect the following:
Seller Account Setup
Our Amazon SEO company will walk you through opening your Amazon Seller Account. We'll help you navigate complex account setup procedures. This will ensure that nothing is left to chance when you set up your Amazon account, install necessary plugins and start accessing a store to start generating.
Seller Brand Setup
We'll support you while working with the Amazon Brand Registry, handling all of the complex registration and other procedures to get you registered for Amazon's Services. Additionally setup information you can use as guidelines.
Amazon Account Audit
Our Amazon SEO Company will evaluate your Amazon account configuration, checking every metric from order value to add-to-cart rates. We audit your ranking, evaluate the validity of monitoring tools your competitor use to protect your organic rank on Amazon, improve your daily limits and address your ranking to outperform your competitors.
Competitor Research
Competition research is critical to an SEO campaign. Thrive's Amazon SEO agency will identify your key competitors and make note of their sales rank, pricing, reviews and the level of customer service they provide. We'll be helped by strong SEO tools that reveal the search terms customers use to find product similar to yours.
Amazon Listing Optimization
Our Amazon SEO agency will optimize your product listings, collecting data and create the information that leads to increased sales. We incorporate relevant keywords to help your product placement relationship by optimizing product title, bullet points, images, and back-end search terms. We also provide guidance to increase the click-through rate that allows more customers to discover your full description, driving interest in your product.
Amazon Review Strategies
Strategic review campaigns help boost your listings in Amazon's review criteria. That's why we'll create automated emails via Amazon Seller Central that invite customers to leave their reviews. We'll help you respond strategically and swiftly to any reviews you get, an important rating and ranking essential for success in this marketplace.
Amazon SEO Strategies
Understanding Amazon's A9 Algorithm and Product Ranking Factors
Amazon's A9 Algorithm
Amazon's search algorithm, known as A9, determines how products rank in search results. Unlike Google, Amazon's algorithm focuses primarily on sales performance and relevance metrics. The algorithm analyzes multiple factors to rank products, including sales velocity, conversion rates, and relevance to search terms.
Backend Keywords Optimization
Backend keywords are search terms invisible to customers but used by Amazon's algorithm to index your products. Our experts optimize these hidden keywords to capture additional search traffic without cluttering your visible listing content. We strategically select high-value search terms that complement your primary keywords.
Listing Title Optimization
Your product title is the most important on-page element for Amazon SEO. We craft titles that include primary keywords while maintaining readability and brand positioning. Our approach balances keyword optimization with conversion psychology to maximize both visibility and click-through rates.
Bullet Points & Description Optimization
Amazon's bullet points and product description are crucial for both SEO and conversion. Our team develops compelling content that incorporates secondary keywords while addressing customer pain points and highlighting product benefits. We structure information to improve readability and scanning for better user experience.
Image Optimization for Amazon
Product images significantly impact conversion rates on Amazon. We optimize image quality, size, and content to meet Amazon's requirements and enhance customer experience. Our approach includes properly named image files, high-resolution zooming capabilities, and multiple angles to showcase product features.
Performance Metrics & Ongoing Optimization
Amazon SEO requires continuous monitoring and refinement. Our team tracks key performance indicators including click-through rates, conversion rates, bounce rates, and overall sales performance. We implement data-driven adjustments to maintain and improve your product rankings over time.
Amazon Ranking Factors You Should Know
Sales Performance
Products with higher sales volumes tend to rank better in search results
Conversion Rate
Higher conversion rates signal product relevance to Amazon's algorithm
Keyword Relevance
Strategic placement of relevant keywords throughout your listing
Customer Reviews
Quality and quantity of reviews influence rankings and buyer decisions
Answered Questions
Responding to customer questions shows engagement and improves SEO
Image Quality
High-quality images with zoom functionality improve conversion rates
Amazon SEO Packages
Tailored Solutions for Every Amazon Seller
Starter Package
For new Amazon sellers
3-month minimum commitment
- Initial Listing Optimization (up to 5 products)
- Keyword Research & Strategy
- Backend Search Term Optimization
- Monthly Performance Reporting
- Email Support
Growth Package
For established Amazon sellers
3-month minimum commitment
- Full Listing Optimization (up to 15 products)
- Advanced Keyword Research & Implementation
- Competitor Analysis & Strategy
- Enhanced Content Creation (A+ Content)
- Bi-weekly Performance Reports
- Review Management Strategy
- Priority Email & Phone Support
Enterprise Package
For high-volume Amazon sellers
3-month minimum commitment
- Complete Listing Optimization (up to 30 products)
- Market & Category Analysis
- Amazon Store Design & Optimization
- Premium A+ Content Creation
- Weekly Performance & Strategy Calls
- Amazon PPC Management Integration
- Dedicated Account Manager
Need a custom solution? We create tailored packages for specific business needs.
Industry-Specific Amazon SEO
Specialized Optimization Strategies for Different Product Categories
Health & Beauty
In the competitive Health & Beauty category, we focus on ingredient-focused keyword optimization, lifestyle imagery, and customer education. We emphasize review generation and A+ content that builds trust in your formulations and showcases results.
Home & Kitchen
For Home & Kitchen products, we implement solution-oriented listing strategies that focus on functionality, durability, and ease of use. Our approach highlights product dimensions, compatibility, and practical applications in everyday life.
Electronics
Our Electronics category approach emphasizes technical specifications, compatibility, and feature-based keywords. We create detailed comparison tables in A+ Content and optimize bullet points to address common technical questions.
Sports & Outdoors
For Sports & Outdoors products, we emphasize performance benefits, durability, and activity-specific features. Our strategy includes action imagery and lifestyle-focused content that resonates with enthusiasts in your specific sport or activity.
Toys & Games
Our Toys & Games strategy focuses on age-appropriate targeting, educational or entertainment value, and safety features. We optimize listings to capture both gift-givers and direct purchasers through strategic keyword placement.
Food & Grocery
For Food & Grocery items, we implement taste-oriented descriptions, dietary specification keywords, and ingredient highlighting. Our approach emphasizes nutrition information, special diets (keto, paleo, vegan), and culinary applications.
Frequently Asked Questions
Success Stories
Real Results for Real Amazon Sellers
Home Goods Brand
Kitchen accessories seller saw a 137% increase in organic Amazon sales after 3 months of our comprehensive listing optimization and keyword strategy.
Michael T.
Product Manager
Sports Equipment Retailer
Achieved 5x increase in conversion rate and top 3 positions for 27 high-value keywords through our Amazon listing optimization and backend keyword strategy.
Jennifer K.
eCommerce Director
Beauty Brand
New beauty brand achieved 214% growth in monthly revenue and secured Amazon's Choice badge for their flagship product within 6 months of our optimization services.
Sarah L.
Founder
Our Amazon SEO Process
A Strategic Approach to Amazon Marketplace Success
Initial Audit & Analysis
We conduct a comprehensive analysis of your current Amazon presence, examining keyword rankings, competitor positioning, listing quality, and sales performance to establish baselines and identify opportunities.
Keyword Research & Strategy
Our team conducts in-depth Amazon-specific keyword research to identify high-value search terms with the right balance of search volume and competition, creating a comprehensive keyword strategy tailored to your products.
Listing Optimization
We optimize all elements of your Amazon listings including titles, bullet points, descriptions, and backend search terms, balancing keyword optimization with compelling sales copy to maximize both visibility and conversion.
Enhanced Content Development
We create or optimize A+ Content (Enhanced Brand Content) to showcase your brand story, demonstrate product features, and address customer pain points, significantly improving conversion rates and customer trust.
Performance Monitoring & Refinement
Our team continuously monitors key performance metrics, analyzes customer behavior, and refines your Amazon SEO strategy based on data-driven insights, ensuring ongoing improvement and adaptation to marketplace changes.
Ready to Dominate Amazon Search Results?
Amazon SEO Tools We Use
Enterprise-Grade Technology for Maximum Results
Helium 10
We leverage Helium 10's comprehensive suite of tools for advanced keyword research, competitor analysis, and listing optimization. This platform helps us identify high-volume, low-competition keywords specific to Amazon's marketplace.
Jungle Scout
We use Jungle Scout's powerful analytics tools to track product performance, monitor market trends, and identify growth opportunities. Their database of Amazon products helps us benchmark your listings against top competitors in your category.
DataHawk
DataHawk's AI-powered analytics platform helps us track keyword rankings, monitor Buy Box performance, and analyze pricing strategies. We utilize their insights to make data-driven optimizations for continuous improvement.
AMZScout
We utilize AMZScout for in-depth competitor research, review analysis, and market trend forecasting. Their tools help us identify seasonal patterns and capitalize on emerging opportunities in your product category.
SellerApp
SellerApp provides us with comprehensive product research capabilities, PPC analytics, and inventory management insights. We leverage their platform to identify high-potential keywords and optimize advertising campaigns.
Sellics
Sellics offers an all-in-one solution for Amazon SEO, PPC management, and performance analytics. We use their platform to create integrated marketing strategies that align organic optimization with paid advertising efforts.