Digital PR Outreach
Grow Your Brand Authority with Powerful Media Coverage
Your Gateway to Greater Online Visibility and Brand Recognition
Trusted by Leading Brands & Featured In
"Our online presence skyrocketed after working with this team. We were featured in top publications and saw a real boost in traffic and leads."
How Our Digital PR Outreach Works
Research
We identify the best media opportunities and target publications for your brand.
Content Creation
Our team crafts compelling pitches and press materials tailored to each outlet.
Outreach
We connect with journalists, bloggers, and influencers to secure coverage.
Reporting
You receive transparent, detailed reports on placements and results.
Digital PR Outreach Solutions
Establish brand authority and improve organic search performance with custom, strategic digital public relations (PR) services. With a network of connections in top-tier publications, our agency helps you secure online media coverage that drives referral traffic and earns valuable links for your business.
- 1Build relationships with online journalists and bloggers to promote your brand, content, or products.
- 2Craft compelling pitches and distribute them to relevant publications to secure media coverage and backlinks.
- 3Drive referral traffic and earn valuable links for your business.
Traditional PR vs. Digital PR Outreach
Traditional PR Outreach
- ✓Uses traditional media outlets such as newspapers, magazines, TV and radio
- ✓Less space for creativity since stories need to be tailored for specific media outlets
- ✓Targets a broad audience as traditional media has a wide reach
- ✓May involve paid placements in publications or on-air segments
- ✓Results take longer to see due to print deadlines and production schedules
Digital PR Outreach
- ✓Uses digital media outlets such as online publications, websites and social media
- ✓Targets a specific audience through niche publishers
- ✓Does not involve paid placements but can involve sponsored content
- ✓Results are faster as digital media has faster turnaround times
- ✓More room for creativity and experimentation with content
Types of Digital PR Outreach
Social Media PR
Pitches and promotions are directly sent to journalists, bloggers or influencers through social media platforms. A PR and social media agency will research and target relevant influencers on social media, craft personalized pitches that align with their content and audience, and reach out to them through direct messages or mentions.
Influencer/Blogger PR
Influencers and bloggers have hundreds to millions of followers and can help extend your brand's reach by sharing your content or products with their audience. Outreach to influencers involves building relationships by engaging with their content, offering value and collaborating on sponsored posts or product reviews.
Press Release/Editorial Outreach
Sharing company news, acquiring mentions in big publications or creating thought leadership pieces are ways to secure press release coverage. This type of outreach involves crafting a well-written press release and sending it out to targeted media outlets, hoping for a pick-up and publication.
Why Your Business Needs Online PR Services
Demonstrate Expertise
Highlight your company's expertise with share-worthy research articles, infographics and videos that showcase your unique selling points (USPs). Engage your audience with compelling content that leaves a lasting and profitable impression.
Build Relationships
Building lasting relationships with journalists, bloggers, influencers and online media is a gift that keeps giving. Ongoing email, social media or direct messaging communication can result in repeat coverage and mutually beneficial collaborations.
Hard To Copy/Dilute
Quality backlinks from high-authority sources are hard to come by and cannot be easily replicated or diluted. You become a trusted source of information and an industry leader, making attracting new leads and customers easier than ever.
Organic Traffic Boost
When your content secures a feature in a digital publication, you benefit from its existing audience and reach. The more backlinks you earn, the higher your rank in the search results, leading to increased organic traffic and brand awareness.
Cost-Effective
Since it doesn't involve paid placements, online PR is a cost-effective strategy for driving traffic. You can reach a wider and more targeted audience at a fraction of the price, making it an excellent option for businesses with smaller budgets.
Mitigate Crisis
In a reputation crisis, a digital PR agency manages negative press, crafting strategic responses and engaging with the media on your behalf. Protect your online reputation with proactive PR and take negative brand sentiment head-on.
The Best PR Agency for Boosting Your Brand's Reach
Connections, creativity and collaboration make us the best PR agency to work with. Our PR and digital marketing experts bring years of experience successfully executing PR campaigns for clients across industries. We focus on building long-term relationships with media contacts, maintaining a positive brand image and ensuring measurable results for our clients.
Our Digital PR Services
Manual Outreach Service
We help you nurture your database of referring domains and maintain consistent communication with them. We identify credible websites with the same target audience, determine your target markets and evaluate the SEO performance of publishing websites to develop a successful backlink strategy for your brand.
PR SEO Services
Benefit from online PR services fully integrated into SEO campaigns. We identify high-value keywords, develop content strategies and implement link-building tactics that boost your organic search performance. On-page and off-page PR SEO services amplify your brand's message across channels.
Link Building
Build a strong backlink profile to attract quality traffic and improve your website's indexability. We follow ethical link building practices, ensuring your brand is mentioned in relevant publications.
Content Marketing
Quality content is key to securing media coverage and backlinks. We craft compelling multimedia assets that resonate with your target audience and align with your brand's message.
Guest Posts
How you present your brand is crucial in building authority and winning trust. We help you get featured in reputable publications through irresistible guest post offers.
Niche Edits
We include requesting link placements on existing blog posts to gain visibility. We contact reputable websites, proposing the addition of authoritative, relevant backlinks to their content.
Brand Mentions
Convert brand mentions to backlinks to boost your website's referral traffic. We conduct detailed research to find unlinked brand mentions and persuade authors to link to your target page.
Sponsorship Campaigns
Sponsorships offer unique opportunities to connect with local online communities and broaden your reach. We leverage native ads to increase brand mentions and pursue strategic influencer partnerships.
White Label Blogger Outreach
Nearly 50% of consumers rely on influencers for product recommendations. We build relations with industry bloggers and social influencers to ensure your content reaches the right audience.
Our Tried-and-Tested Digital PR Formula
- Target Research and Analysis: Identify key target markets and understand their interests, preferences and online behaviors to create a tailored digital PR outreach plan.
- Campaign Development: Create a comprehensive campaign plan that outlines objectives, timelines and strategies to reach your target audience.
- Content Creation: Craft engaging and relevant content that resonates with your target audience, including infographics, videos or social media posts.
- Influencer Outreach and Partnership: Pinpoint the most relevant media outlets and influencers, and draft personalized pitches to secure placements and mentions.
- Response Monitoring and Follow-Up: Monitor responses and conduct timely follow-ups to address any queries or opportunities.
- Tracking of Link Placements and Mentions: Use advanced tools and analytics to track where your brand is being linked and mentioned across the web.
- Measurement and Reporting: Provide detailed reports on campaign performance, including reach, engagement and conversion metrics.
Frequently Asked Questions
Ready to Amplify Your Brand?
Contact us today to discuss your Digital PR Outreach campaign and get a custom proposal from our experts.